These buzzwords have become important for brands across all industries. Whether it’s promoting eco-friendly products or highlighting social justice initiatives, companies are increasingly aligning themselves with these values.

Today, businesses find themselves navigating the corporate world in a time in which scrutiny and missteps are a constant challenge. People are craving empathy – yet brands are failing at serving that. How can brands be doing better?

Every year, like clockwork, corporations use this day for their marketing strategies. The goal behind IWD is to address systemic issues behind gender equality… but it often finds itself taking a backseat to marketing tactics that merely pay lip service to the cause.

In 2023, audiences were witness to multiple brand campaigns that instead of being applauded, found themselves entangled in controversies. From bad timed photo shoots to a lack of transparency on charity claims, multiple brands faced the repercussions of overlooking any sort of ethical considerations that come with a hefty price: consumer trust.

Domestic violence is a silent threat, and it's underreported due to stigma, fear, and lack of awareness or support. It's important to speak up on these issues and help those who we believe may be going through DV.

If you still don’t believe that companies who are doing good and break barriers don’t make profit… think again.